NEED A CREATIVE COPYWRITER? CHOOSE SENTENCE CASE
Our copywriter team focus on providing you with quality, consistency and credibility across your brand, content and messages.
What we believe is important
✓ ONLY THE BEST WILL DO. We focus on maximising your users’ experience when they interact with your copy. As creative thinkers, we can suggest solutions to problems and turn negatives into positives.
✓ ONTO IT. We’ll quickly understand your organisational goals and your audience’s needs. We’re good to work with, efficient and dedicated. We’re well known for our level of attention to detail and our “peripheral vision”.
✓ TIME IS PRECIOUS. We can turn around work rapidly if there’s a bottleneck. We’ve done the hard yards in busy agencies where deadlines are god, and this is ingrained.
✓ WITH YOU. We’ll do our utmost to help you achieve your strategic goals. Dedicated people, in a team, can achieve anything they set their minds to.
About copywriter Alex Staines
“I started Sentence Case because I love being a self-employed copywriter. I relish working with organisations that are eager to take advantage of marketing opportunities in the digital space. I enjoy collaborating with innovators in design, development and marketing, and seeing the results for clients.
“I’m obsessed with quality. ‘Only the best will do’ is a catchcry I identify with. ‘Good enough’ is not even close. Creativity, determination, and dedication to getting the details right are in my blood.”
– Alex Staines
I’ve worked in most areas of the media business: tour promoter, magazine editor, website manager for a government agency, proofreader of the most technical publications imaginable, to name a few. I’ve enjoyed the big gigs, like working in the newsrooms of multinational media companies, or helping set up a new government agency.
I rapidly adapt to different clients and sectors, and media from smoke signals to complex websites. I’ve tasted most of the flavours of New Zealand society firsthand. This means I can write in the language of your audience, whether they be chippies or chemists, dancers or doctors. I bring creative writing talent, organisational skills, and down-to-earth pragmatism to projects.
I’m currently copywriting with Lower Hutt-based creative print studio, BASELINE Creative Print Studio. There’s still plenty of room at the inn, so drop me a line and let’s talk about how I can help you.
How it all began
I was born in Auckland near Mount St John in the early 1960s. Both my parents were journalists. My mother, who understood fashion, wrote the dressmaking pages for the New Zealand Woman’s Weekly. My father, who had been a Fleet Street cub reporter, emerged from active service in World War II to work as a sub-editor on The Straits Times, then The Sydney Morning Herald, The Auckland Star and later, in senior roles at the New Zealand Woman’s Weekly.
I can vividly remember my father – who had retained his credentials as a correspondent for several English papers – getting up in the middle of the night to file stories to London over our telephone in a slow, loud voice. And the printer’s in Shortland Street, where I was allowed to crouch on a catwalk in the near-dark, above the thundering presses. The smells: hot metal, paper, ink and tobacco.
I wrote my first story aged six and entered it in a bank-sponsored competition. It won. I was hooked.
Less is more
I have a simple approach to life, centred round being good to people, being honest and working hard. My expertise as a copywriter is the result of continuous education and experience.
About copywriter Adam James Ring
“Of the utmost importance to me as a professional writer is being true to my core beliefs, which include maintaining a high level of integrity and excellence. I am passionate about doing good work because I believe that good work matters above all else. “
– Adam James Ring
I specialise in brand development, copywriting, social marketing, and digital strategy. I’ve worked alongside many different businesses across a range of industries, so I adapt easily to the requirements of each project. I work with clients that are innovators in design, branding, marketing, software development, growth hacking, hospitality and retail, and systems development.
This experience, mixed with a natural desire to learn and improve, has shaped my capability for delivering an end product that exceeds the expectations of my clients.
Holding down the fort
I have well developed all-round abilities and skills in the digital environment, especially social media. I have worked on web projects as a creative director, designer, developer, and copywriter.
I’m passionate about applying best practice in our industry, especially around in-depth analytics and reporting, and I’m quick to learn new systems and apply new skills.
I thoroughly look forward to working with you on your project. Get in touch.
Creating a narrative
I work alongside clients to develop the right tone and approach for their projects. I’m adept at creating compelling narratives about brands – what it is that you do that makes you stand out from the crowd.
The content a business uses to tell their story is a key asset in customer interaction. I facilitate better connections between clients and their customers by crafting content that informs, and also encourages engagement.
In the beginning
For me, writing began when I discovered prose and poetry at the tender age of eight. Thanks to the encouragement of a high school media studies teacher, I got involved in the end-of-year school magazine. Due to the large number of other students who missed their contribution deadlines, I ended up writing half of the magazine’s articles in my senior year.
My passion for copywriting can be traced from that experience. I loved the thrill of crafting content around a variety of subjects and from different angles. Once I left school and began a degree at Victoria University, I found myself looking for every opportunity to further my writing experience. I have since been fortunate enough to fulfill many of my goals – writing for an esteemed cricketing magazine, leading large-scale content projects, and working on international rebranding jobs, to name a few.
A satisfied customer is the best business strategy of all.”
– Michael LeBoeuf, former professor of management at the University of New Orleans