SELECTED WEBSITE, BRAND & DIGITAL STRATEGY WORK
Bringing home the bacon
Alex teamed up with Freshfields Design and ThreePoint to produce a new WordPress e-commerce site for Wellington-based online butcher Meat Direct. Alex co-ordinated the website project, and undertook the content planning, writing, and SEO work. He also set up email templates and trained the client in MailChimp.
Alex has been working for a while now with Wellington’s finest creative design studio, Fahrenheit. Alex wrote content for the new website of Jam Hair Co (Wellington’s No. 1 hair salon), beautifully designed by Fahrenheit. Jam were especially pleased with their team profiles, which were carefully crafted from recorded interviews to give a highly personal, yet professional feel.
Leading the way
Alex worked with Freshfields (web design) and Anyware Web Marketing (web development) to redesign the website for top-drawer Wellington leadership consultants, Tocker Associates. Alex performed keyword research, SEO, and wrote the content for Tocker’s new web presence. The same crew repeated the dose for Auckland-based executive coaching supremo Toni Snelgrove.
Singing for our supper
Victoria St Cafe is a thriving cafe business in the heart of Wellington’s CBD. Alex and the cafe devised a digital strategy to refurbish the brand, website, content, social media and email marketing. Their website needed a decent shake up, including addressing SEO, functionality, and user-friendliness. The website pages are now ranking solidly in search results. One of the features of the makeover is an online catering order page, which is appealing to customers seeking a more efficient way to submit their catering order.
For the sake of clarity
Another Sentence Case cohort of recent times has been Clarity Media, a Wellington video production services company. Alex helped Clarity repackage their SEO web content. Then he wrote SEO content for the new website of steel-framed construction supremos, KiwiSpanNZ Wellington & Kapiti.
In your neighbourhood
Adam helped the New Zealand Council of Christian Social Services produce original, substantive content, including journalistic articles, for their high-circulation membership publications.
Straight out of the box
Adam is on board with Auckland-based software company, Unleashed Software, to generate industry-leading, original content focused on inventory management. The content created to date is ranking highly on web searches, and has achieved worldwide syndication and reach.
News waits for no one
Adam has worked with Newsroom, a NZ membership-driven news provider, to develop their subscription-free sister site, Newsroom Plus. Utilising original content from local journalists, as well as Newsroom’s own agency material, Adam helped turn Newsroom Plus into a diverse and in-depth news source, specialising in long-read news articles on topics often overlooked by the main media outlets.
Anyware, any time
Alex is working with Anyware Web Marketing on SEO (keyword research, on-page and off-page SEO), advising on quality improvements, and social media and web writing for Anyware’s clients. Alex’s content quality reports have contributed to increased business for Anyware.
Alex has been helping Kelburn purveyor of recycled curtains and collectibles, The Decorator Exchange, with their digital marketing. The business’s digital presence is based on social media and email. As well as providing support and practical advice, Alex wrote and hosted an article about the owner, Cindy Hill, and her fabulous business. Links in the article provide readers with the opportunity to connect with Cindy on social media.
Alex is managing Victoria St Cafe’s Facebook page. Working closely with the cafe owners, we achieved a dramatic improvement in customer engagement, translating into increased website traffic. Our engagement rate on Facebook consistently outperforms cafe businesses with an exponentially greater number of page followers. We’re creating and publishing nearly 100% authentic original content including video, and undertaking effective promotions.
Local is where the heart is
Alex wrote a series of optimised articles for Hutt-based business KiwiSpanNZ Wellington & Kapiti, such as the benefits of building in steel. He also wrote articles for local business initiative Project Kapiti, including video marketing for small businesses, and digital marketing for real estate businesses.
Start your engines
Alex wrote an article promoting pre-holiday car checks for Auto Care Kilbirnie. The story quickly went to number one on Google (organic) search for its focus keyword. The post linking to this article on Auto Care Kilbirnie’s Facebook page was boosted. The boost performed better than most Facebook ads of its type. Auto Care’s yard was full of vehicles waiting to get checked leading up to Christmas. Success!
Adam’s social media marketing experience helps corporate clients, charities and community groups increase their visibility by connecting with their members and the public in more meaningful, interactive ways. Utilising SEO, targeted advertising, social media and customer engagement techniques, Adam has helped steer clients toward effective, sustainable engagement with their customers and wider audience.