SELECTED WEBSITE, BRAND & DIGITAL STRATEGY WORK
We got alongside the owners of web services company ThreePoint, to finesse the content for their new website, and optimise their pages.
Bringing home the bacon
We teamed up with Freshfields Design and ThreePoint to produce a new WordPress e-commerce site for Wellington-based online butcher Meat Direct. Alex co-ordinated the website project, and undertook the content planning, writing, and SEO work. He also set up email templates and trained the client in MailChimp.
We wrote content for the new website of Jam Hair Co (Wellington’s No. 1 hair salon), beautifully designed by Wellington creative design studio, Fahrenheit. Jam were especially pleased with their team profiles, carefully crafted from recorded interviews to give a highly personal, yet professional feel.
Leading the way
We worked with Freshfields Design and Anyware Web Marketing to redesign the website for top-drawer Wellington leadership consultants, Tocker Associates. Alex executed keyword research, on-page SEO, and wrote the content for Tocker’s new web presence. The same crew repeated the dose for Auckland-based executive coaching supremo Toni Snelgrove.
Singing for our supper
Alex worked with Victoria St Cafe’s co-owners to devise a digital strategy that would refurbish the brand, and enhance and market website and social content. Their website needed a decent shake up, including addressing SEO, functionality, and user-friendliness. The website’s pages are now ranking well in search results for their focus keywords. We created an online catering order page, which appeals to customers seeking a more efficient way to submit their order. Speaking of the local food scene, we also helped Wellington restaurant Siem Reap with content for their new website, including a page providing an introduction to Cambodian food, to help attract new customers.
For the sake of clarity
Another Sentence Case cohort of recent times has been Clarity Media, a Wellington video production services company. Alex helped Clarity repackage their SEO web content.
We wrote SEO content for the new website of steel-framed construction supremos, KiwiSpanNZ Wellington & Kapiti. More on the construction front: we completed keyword research and SEO copy for up-and-coming Wellington builder Bowman Building.
In your neighbourhood
Adam helped the New Zealand Council of Christian Social Services produce original, substantive content, including journalistic articles, for their high-circulation membership publications.
Straight out of the box
Adam got on board with Auckland-based software company, Unleashed Software, to generate industry-leading, original content focused on inventory management. The content created to date is ranking highly on web searches, and has achieved worldwide syndication and reach.
News waits for no one
Adam worked with Newsroom, a NZ membership-driven news provider, to develop their subscription-free sister site, Newsroom Plus. Utilising original content from local journalists, as well as Newsroom’s own agency material, Adam helped turn Newsroom Plus into a diverse and in-depth news source, specialising in long-read news articles on topics often overlooked by the main media outlets.
Anyware, any time
We worked with Anyware Web Marketing to provide SEO and content writing services for their clients. Our work included keyword research, on-page and off-page search optimisation, advising on website quality and UX, and social media posting and promotions. Examples of our collaboration include OOScare Ergonomics, Wee Bits, and Shine Gold Tours India. Alex’s content quality reports contributed to increased business for Anyware.
Putting back the shine
When Arif Mohammad, the owner/operator of niche Indian tour company Shine Gold Tours, needed to build brand loyalty and connect with new customers in New Zealand, Australia, the US and the UK, Sentence Case designed a strategy to help out. Working alongside Arif, Adam provided training in social media and content marketing, and now has “a brother for life”!
Alex has been helping Kelburn purveyor of recycled curtains and collectibles, The Decorator Exchange, with their digital marketing. The business’s digital presence is based on social media and email. As well as providing support and practical advice, Alex wrote and hosted an article about the owner, Cindy Hill, and her fabulous business. Links in the article provide readers with the opportunity to connect with Cindy on social media.
Alex is managing Victoria St Cafe’s social content and reputation, including their Facebook page. Working closely with the cafe owners, we achieved a dramatic improvement in customer engagement, translating into increased website traffic. Our engagement rate on Facebook consistently outperforms cafe businesses with an exponentially greater number of page followers. We’re creating and publishing nearly 100% authentic original content including video, and undertaking effective promotions.
Local is where the heart is
We wrote a series of optimised articles for Hutt-based business KiwiSpanNZ Wellington & Kapiti, such as the benefits of building in steel. He also wrote articles for local business initiative Project Kapiti, including video marketing for small businesses, and digital marketing for real estate businesses.
Start your engines
Alex wrote an article promoting pre-holiday car checks for Auto Care Kilbirnie. The story quickly went to number one on Google (organic) search for its focus keyword. The post linking to this article on Auto Care Kilbirnie’s Facebook page was boosted. The boost performed better than most Facebook ads of its type. Auto Care’s yard was full of vehicles waiting to get checked leading up to Christmas. Success!