WEBSITE WORK & DIGITAL STRATEGIES
Alex has been working for a while now with Wellington’s finest creative design studio, Fahrenheit. Alex wrote content for the new website of Jam Hair Co (Wellington’s No. 1 hair salon), beautifully designed by Fahrenheit. Jam were especially pleased with their team profiles, which were carefully crafted from recorded interviews to give a highly personal, yet professional feel.
Leading the way
Alex worked with Freshfields (web design) and Anyware Web Marketing (web development) to redesign the website for top-drawer Wellington leadership consultants, Tocker Associates. Alex performed keyword research, SEO, and wrote the content for Tocker’s new web presence.
Singing for our supper
Victoria St Cafe is a thriving cafe business in the heart of Wellington’s CBD. Alex and the cafe devised a digital strategy to refurbish the brand, website, content, social media and email marketing. Their website needed a decent shake up, including addressing SEO, functionality, and user-friendliness. One of the features of the makeover is an online catering order page, which is attracting attention. It’s now much easier for customers to place their catering order, and they receive a copy of their order by email. The website pages are now ranking solidly in search results.
For the sake of clarity
Another Sentence Case cohort of recent times has been Clarity Media, a Wellington video production services company. Alex helped Clarity repackage their SEO web content. Then he wrote SEO content for the new website of steel-framed construction supremos, KiwiSpanNZ Wellington & Kapiti. Alex also created SEO web copy for Clarity Media venture, Project Kapiti.
In your neighbourhood
Adam helped the New Zealand Council of Christian Social Services produce original, substantive content, including journalistic articles, for their high-circulation membership publications.
Straight out of the box
Adam is on board with Auckland-based software company, Unleashed Software, to generate industry-leading, original content focused on inventory management. The content created to date is ranking highly on web searches, and has achieved worldwide syndication and reach.
News waits for no one
Adam has worked with Newsroom, a NZ membership-driven news provider, to develop their subscription-free sister site, Newsroom Plus. Utilising original content from local journalists, as well as Newsroom’s own agency material, Adam helped turn Newsroom Plus into a diverse and in-depth news source, specialising in long-read news articles on topics often overlooked by the main media outlets.
Anyware, any time
Alex is working with Anyware Web Marketing on SEO (keyword research, on-page and off-page SEO), advising on quality improvements, and social media and web writing for Anyware’s clients. Alex’s content quality reports have contributed to increased business for Anyware.
Alex has been helping Kelburn purveyor of recycled curtains and collectibles, The Decorator Exchange, with their digital marketing. This has mainly been around providing practical advice and support for marketing on social channels, as The Decorator Exchange’s digital presence is based around social media and email. Alex wrote and hosted an article about the owner, Cindy Hill, and her fabulous business. This article is optimised, and is ranking highly on Google search. It includes a full call to action so readers can connect with Cindy’s business easily.
Alex is managing Victoria St Cafe’s Facebook page. Our efforts with marketing on social platforms have resulted in a dramatic improvement in customer engagement, translating into increased website traffic. Our engagement rate on Facebook consistently has been outperforming cafe businesses with an exponentially greater number of page followers. We’ve posted authentic original content, page links, and undertaken promotions around the cafe’s catering operation. All initiatives have been tracked for effectiveness using analytics.
Local is where the heart is
Alex wrote a series of optimised articles and blog posts for KiwiSpanNZ Wellington & Kapiti, e.g. the benefits of building in steel. Alex wrote several articles for Project Kapiti, about video marketing for small businesses, and digital marketing for real estate businesses, among other things. The yarns have been distributed on social media.
Start your engines
Alex wrote an article promoting pre-holiday car checks for Auto Care Kilbirnie. The story quickly went to number one on Google (organic) search for its focus keyword. The post linking to this article on Auto Care Kilbirnie’s Facebook page was boosted. The boost performed better than 40% of Facebook ads of its type. Auto Care’s yard was full of cars waiting to get checked leading up to Christmas. Success!
Adam’s social media marketing experience helps corporate clients, charities and community groups increase their visibility by connecting with their members and the public in more meaningful, interactive ways. Utilising SEO, targeted advertising, social media and customer engagement techniques, Adam has helped steer clients toward effective, sustainable engagement with their customers and wider audience.