EFFECTIVE SOCIAL MEDIA MARKETING
✓ SPREAD THE GOOD OIL. Social media channels present you with an excellent opportunity to reach hundreds if not thousands of potential customers. For social media marketing to be effective, it must be well planned and targeted to achieve your objectives.
We recommend the practice of regularly posting compelling content on your blog, and sharing it on social media. We also value advertising and promotions on social media as a cost-effective way to extend the reach of your brand.
HOW WE CAN HELP YOU GET SOCIAL
We can tailor a monthly content and social marketing package that will give you a sound return on your investment. Once we have a thorough understanding of your objectives, we’ll:
- Set up social media accounts suited to your business goals and your audience.
- Use tools to support your marketing, e.g. hashtag research, social listening.
- Research, write and post articles on your blog that can be repurposed for social media.
- Regularly post original and curated content, and page links on your social media accounts.
- Run targeted social media campaigns with cost-effective advertising.
- Report on effectiveness using analytics.
Visibility and reach can be an issue for small and medium sized businesses, with so much content being posted on the web, including on social media. This has been described as “content shock”. An effective strategy amid all the “noise” is for organisations to pursue niche marketing, with mostly original, targeted content that focuses on providing unique solutions to customer problems. It’s also better to post high-quality content twice a week, for example, than low-value content (such as re-shares) twice a day.
Social marketing return on investment
Social media is great for raising awareness about your brand, with posts, giveaways, offers, and ads. Using social media to drive sales is more difficult and requires a precise approach. We’re experienced at creating social marketing campaigns that achieve results for you, whether the goal is engagement or conversions.
We produce regular reports so you can track the effectiveness of our work. We aim to continuously improve what we do for you. We’ll quickly discard anything that isn’t working well, and refine and reproduce campaigns that hit the mark.
Social media client testimonials
“I own a small consignment based business in Kelburn, Wellington and have been lucky enough to have Alex Staines working for me the last eight months. During this time Alex has promoted my business on social media, introduced very effective store promotions, and helped with customer incentives. He is efficient, effective, conscientious and fun to work with. My monthly turnover has improved immensely due to Alex’s valued input. Thank you Alex.”
Email marketing, when it’s properly planned and designed, is highly effective for targeting product offers and newsletters to subscribers on your contact list. We’ll work with you to plan and execute productive campaigns from your email marketing platform (e.g. MailChimp), including integration with social media.
Recently, Alex helped website client Meat Direct by creating two email templates for them, and trained them in MailChimp.
See what else we’ve been up to lately.