QUALITY CONTENT GIVES YOU AN ADVANTAGE
Is your website content writing clean, concise, and conversational so that it appeals to your target audience? Or is it full of mistakes, bad formatting and irrelevant information? Does your website content represent your brand? If the answer to the questions above is “no”, then it might be time for an overhaul.
Error-free, inspiring web content writing is one of the best online PR tools at your disposal, even if developing the quality content takes a bit of time and effort.
We’ll get to know your organisation so we can give you the best advice and assistance, and value for money. We value our client relationships above all else.
WE CAN HELP YOU RANK HIGHLY IN ONLINE SEARCHES
Can your customers find the products and services on your website easily, by searching for your solutions with typical queries? If not, you may need to look at how your website is set up for SEO, especially if you rely on customers in your local area. We can help you fix your SEO so you’re well up there on search results.
Everyone wants to be on page one of search results. Getting there requires lining your ducks up in several areas, and top-quality web content writing is just one of them. Here’s a summary of what we can do for you:
✓ Help clarify your business vision and goals. We’ll identify from your business strategy what you want to achieve online.
✓ Know your audience. To market your product or service effectively online, you have to have a clear picture of who your target customers are, where they are hanging out and what their challenges (“pain points”) are. We can help you create one or more customer avatars that will give you a clear picture of who you’re selling to, and where to target them.
✓ Create a plan for your online content. This will guide your website design, and the content we’ll create and market.
Content precedes design. Design in the absence of content is not design, it’s decoration.”
– Jeffrey Zeldman, entrepreneur and web designer
✓ Audit your website. If you have an existing website, we’ll conduct a website quality review. It’s hard to plan for improvement if you don’t know where you’re at and how you’re tracking. Our website quality review will clearly identify areas you need to work on, and provide recommendations for improvement that will set you on the right track. We offer an SEO and quality content package designed to improve optimisation and usability on your website.
✓ Create quality content. Your web content must be of high quality, and be well organised, with website content writing that goes hand in glove with your brand personality. Content creation needs to be based around a best-practice keyword strategy that concentrates on the intent of your customers. Content is not king, as is often claimed – your customer is! The content plan would include building quality links to, within, and from your website.
Search engines are much more focused on quality content, solving problems, and natural keyword usage with variations.”
– Rebecca Gill, Web Savvy Marketing
✓ Keep the home fires burning. If you’re selling to a local audience, then we can set you up on business listings and Google products that will help you get found on local searches.
✓ Make your website user-friendly. Websites that lack a responsive and user-friendly design, especially on mobile devices, and which have pages that load too slowly, are being increasingly penalised. More people search online using mobile devices than computers, and will leave quickly if your site doesn’t provide them with a valuable experience. While responsiveness is primarily achieved by good design, top-quality website content will contribute to your visitors’ experience. Our website quality review will identify any usability issues with your existing website.
What is best for the user is best for SEO.”
– Rebecca Gill, Web Savvy Marketing