WANT TO BE FOUND BY YOUR CUSTOMERS?
Most users click on the top few search results.
HOW IMPORTANT IS QUALITY CONTENT?
Compelling content that provides solutions sets you apart from your competitors.
DO YOU KNOW WHO YOU’RE SELLING TO?
Define your audience and user personas and create targeted content.
CAN I USE CONTENT TO MARKET MY BRAND?
Content marketing generates demand on Search and Social.
NEED HELP WITH YOUR PROJECT?
We manage web builds and creative projects.
IS YOUR WEBSITE DOING ITS JOB?
Effective websites are substantial, functional, usable, and attractive.
LOOKING FOR A CONTENT & SEO PARTNER?
Web designers benefit from our cost-effective SEO and web content service.
Our digital content services add value to your business
Sentence Case is a content creation, digital marketing, and SEO business based in Wellington, New Zealand.
Founder Alex Staines can call on decades of experience as a creative, writer, intuitive thinker, and hard worker to help your business thrive online, whether you’re selling products directly to customers via an e-commerce store, providing professional services, plying a trade, managing a membership organisation, or running a nation-wide franchise operation.
Quality, relevant content is the biggest driver of traffic and leads for online businesses, and is now a primary focus for how search engines rank pages in results. Our approved specialists ensure that premium content and functionality is available for your customers, where and when they are looking for your solutions.
We add capacity and capability to suit the scale of the projects we work on – from high-converting landing pages to full-on customised sites with all the bells and whistles. We’re comfortable with one-off projects, though we can add the most value through an ongoing business relationship.
A few of our valued clients:
We generate leads, increase sales, and boost brand authority
The internet is packed to the rafters with content and promotions – the competition among businesses for visibility is increasing all the time. Against this backdrop, Sentence Case brings together technical and creative best practice to help your business stand out amid the hullabaloo, and attract, convert, and retain customers. Check out a few case studies that demonstrate what we can do for you.
Our approach combines strategic intent with snappy execution, and pursues only what is necessary to achieve objectives. We don’t do fluff. Our toolkit includes fully optimised, persuasive content created for websites, and savvy multi-channel marketing that finds effective ways to reach both old friends and new prospects.
We manage new website projects, and resuscitate the usability of under-performing sites with technical and creative refurbishments. We offer packages to help ensure that your website is functioning properly, and that give you valuable market intelligence to guide your business strategy. The whole shooting match, really.
We don’t resell off-the-shelf products just to make a buck, that tie you into expensive monthly plans you probably don’t need. Sentence Case is dedicated to providing solutions tailored to suit specific business requirements, creative approaches to difficulties (“lateral thinking”), and customer satisfaction.
“Alex is a talented wordsmith and writer. I have recommended Alex to a number of my clients since 2007. Their feedback has always been extremely positive. He has an ability to quickly grasp technical topic areas and convert often complex material into plain English.”
“Creative, high integrity, great results.”
“I was the head of the Immigration Advisers Authority. Alex worked with me in setting up the Authority. He showed he could turn his hand to anything. He is very strong in his organisation skills, writing and proofreading.”
Our preferred collaborators:
A closer look at our digital content solutions and services
Your current website isn’t ranking well and you’re losing business. We’ll analyse the problems and communicate with you in a straightforward way about the solutions.
We undertake website projects – including ground-up website builds – in conjunction with our approved (and highly talented) designer and web developer. We can also access a specialist such as a photographer or videographer if required.
We’ll create personable native advertising copy targeted at your audience in their favourite hangouts.
We’ll work with your graphic designer to create compelling messages to promote your product launch.
We understand the world of newspaper and magazine journalism. We’ll edit your specialist publication and write memorable stories.
We’ll report on your event, with updates on social media and a write-up of the event for your website.
We use a range of analytical tools to measure the success of your content marketing. We produce regular plain English reports and reviews that help you track the return on your investment.
We’ll create, schedule, and distribute your content across digital (and print) platforms according to a tactical plan synched with your strategy.
We’ll author compelling articles for your blog, and post engaging content on your social channels.
We’ll write e-newsletters and content bulletins for distribution to your customer email list.
We’ll edit your own research findings and produce a series of articles for online industry periodicals.
You’ve finished your major research project. We’ll collate the information and produce a report for government.
We’ll finesse your keynote speech for that looming international conference.
We’ll design, edit and publish the programme for your event.
We’ll create and manage cost-effective promotional campaigns to market your products and services on social media channels.
You need an experienced writer and interviewer to create your podcast. Call on us.
We analyse search and user data and put our thinking caps on to produce insights aimed at improving your business online, whether you’re selling organic clothing, car parts, or wanting to attract members.
We’ll apply a consistent style and formatting to your copy. We can work from your own style guide, apply a recognised style, such as the The Chicago Manual of Style, or tailor a style just for your brand.
Have a project in mind? Want to know more about how we can help you?
Your business goals will be in conscientious hands at Sentence Case.