Our digital content services add value to your business
Sentence Case specialises in providing tailored digital content services. This includes content strategy and creation, website optimisation, and web project management. The business is based in Wellington, New Zealand, and works with clients worldwide.
Founder Alex Staines can call on decades of experience as a creative, writer, intuitive thinker, and hard worker to help your business thrive online, whether you’re selling products directly to customers via an e-commerce store, providing professional services, plying a trade, managing a membership organisation, or running a nation-wide franchise operation.
Quality, relevant content is the biggest driver of traffic and leads for online businesses, and is now a primary focus for how search engines rank pages in results. Our approved specialists ensure that premium content and functionality is available for your customers, where and when they are looking for your solutions.
We add capacity and capability to suit the scale of the web projects we work on – building everything from high-converting landing pages to full-on customised sites with all the bells and whistles. We’re comfortable with one-off projects, though we can add the most value through an ongoing business relationship.
A few of our valued clients:

Read more about our client work
Our digital content services get results that benefit your business
The internet is packed to the rafters with content and promotions – the competition among businesses for visibility is increasing all the time. Against this backdrop, Sentence Case brings together technical and creative best practice to help your business stand out amid the hullabaloo, and attract, convert, and retain customers.
Our approach to digital content services combines strategic intent with snappy execution, and pursues only what is necessary to achieve objectives. We don’t do fluff. Our toolkit includes search optimised, persuasive content for your website, based on a customised strategy. These work in harmony to reach your old friends, and attract new prospects.
We manage new website projects, and resuscitate underperforming sites with technical and creative refurbishments. We offer customised site audits and reporting to ensure your website is functioning properly. These provide market intelligence to guide your business strategy. The whole shooting match, really.
We don’t resell off-the-shelf products just to make a buck, that tie you into expensive monthly plans you probably don’t need. Sentence Case is dedicated to providing solutions tailored to suit specific business requirements, creative approaches to difficulties (“lateral thinking”), and customer satisfaction.
Client testimonials:
“I own a consignment-based business in Kelburn, Wellington and have been lucky enough to have Alex Staines working for me. Alex has promoted my business on social media, introduced very effective store promotions, and helped with customer incentives. He is efficient, effective, conscientious and fun to work with. My monthly turnover has improved immensely due to Alex’s valued input.”

“Alex’s work with us has been exceptional. We are very lucky to have Alex’s expertise and his high level of knowledge guiding us through the SEO and content development process. Highly recommended.”

“Creative, high integrity, great results.”

“I was the head of the Immigration Advisers Authority. Alex worked with me in setting up the Authority. He showed he could turn his hand to anything. He is very strong in his organisation skills, writing and proofreading.”

“Thanks for your assistance with my websites Alex, I would not hesitate to recommend you to others. Cheers Steve.”

Our approved collaborators:
A closer look at our digital content services:
Your current website isn’t ranking well and you’re losing business. We’ll analyse the problems and communicate with you in a straightforward way about the solutions.
We undertake website design projects – including ground-up website builds – in conjunction with our approved (and highly talented) designers and web developer. We can also access a specialist such as a photographer or videographer if required.
We’ll create personable native advertising copy targeted at your audience in their favourite hangouts.
We’ll work with your graphic designer to create compelling messages to promote your product launch.
We understand the world of newspaper and magazine journalism. We’ll edit your specialist publication and write memorable yarns.
We’ll report on your event, with updates on social media and a write-up of the event for your website.
We use a range of analytical tools as well as our noggins to measure the success of your content and search marketing. We produce regular plain English reports and reviews that help you track the return on your investment.
We’ll write e-newsletters and content bulletins for distribution to your customer email list.
We’ll edit your own research findings and produce a series of articles for online industry periodicals.
You’ve finished your major research project? We’ll collate the information and produce a report for government.
We’ll finesse your keynote speech for that looming international conference.
We’ll design, edit and publish the programme for your event, whether in-person, or online.
We’ll create your social accounts with effective imagery and optimised, complete information that suits your brand.
You need an experienced writer and interviewer to create your podcast. Call on us.
We’ll apply a consistent style and formatting to your copy. We can work from your own style guide, apply a recognised style, such as the The Chicago Manual of Style, or tailor a style just for your brand.
Have a project in mind? Want to know more about how we can help you?
Your business goals will be in conscientious hands at Sentence Case.
