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Tips for Writing Headlines & WordPress Titles

This post is about headlines in general, and also using titles in WordPress sites to mazimise the visibility of your pages and posts. “Title” is a more generally used term on the web than “headline”. On websites, the title also has special functions, associated with search visibility. Why are headlines important? The headline on your…

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Signs I Need a New Website

Indications that you need a new vehicle can be obvious, such as rust, smoke, or loud grinding noises, or more insidious and difficult to detect until there’s a major failure. In the latter category we could include a lack of fuel economy, as well as engine damage and the safety aspects of a car getting…

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Local SEO – Help People Locate Your Business Online

Local searchers, impatient searchers If you’re running a business such as a retail outlet or café in New Zealand that relies on nearby customers for revenue, then you’ll need to ensure you can be found on internet searches, especially via phones and other portable gizmos. The days of people pulling their car over to ask…

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Internet Marketing for Real Estate Companies

Technological advances in recent years in the digital space have resulted in a dramatic expansion of the number of people online and in the amount of traffic. This has particularly been the case for mobile applications. Sophisticated mobile devices have proliferated, and fast broadband has become more available and affordable. More people than ever before…

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Why Do I Need SEO?

Damned if you don’t! More and more we get asked to sort out a website because it’s not getting sufficient traffic, or the wrong kind. We’re told, “Our customers can’t find us,” or “We’re getting complaints about our website.” Resurrecting a site can be tricky – it’s far easier to start from scratch than to…

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3 Options for Creating Content

Content curation makes use of existing knowledge Why would you want to sift through a pile of information on the internet and present snippets of it on a regular basis to your audience? It’s a question that’s still asked about the worth of content curation. There’s tremendous value in marketing curated content – text, images,…

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Wellington’s Recycled Soft Furnishings Boutique

Cindy Hill has been running The Decorator Exchange at 88 Upland Road, Kelburn, in Wellington, since 2001. It’s a goldmine for anyone seeking to redecorate their house with quality recycled soft furnishings, all sold on behalf of private sellers, many of whom Cindy has known for years. Alex Staines chatted with Cindy about her passion…

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Phar Lap – Big Red’s Enduring Legacy

Alex Staines got together with Gerry Morris, trustee of the Phar Lap Charitable Trust, to pay homage to the enduring legend of Phar Lap, New Zealand’s greatest ever racehorse. There’s a saying in racing that a racehorse is an animal that can take several thousand people for a ride at the same time. In Phar…

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Growing Up in Morrinsville

Dream of Fields Wellington café owner Kieran Hughes reminisces about growing up in the small Waikato town of Morrinsville. I’m remembering sprawling dairy farms, cow paddocks, quarter-acre sections, the recreation ground, Campbell Park and St Joseph’s Convent. My dream places as a child. In the middle of the Waikato – 20 miles to everywhere: Cambridge,…

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Count von Luckner, German Pirate in New Zealand

Regarded as one of the most colourful figures of the 20th century, Count Graf Felix von Luckner had a close connection with New Zealand. At 13, von Luckner, from a noble German family, ran away from home and signed up as a cabin boy on a Russian sailing ship bound for Australia. He had a…

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