Need web content that energises your audience?
Wellington-based freelance web content writer Alex Staines creates persuasive, vibrant copy at speed. He’s been creating quality content for businesses like yours since 1996.
Alex works with web designers, agencies, and business owners to plan and produce content for websites, advertising campaigns, and social media.
If you don’t have the time to write content yourself and you’re not sure how to go about it, then Sentence Case can help.
Why do you need quality content on the web?
The content you own is your most valuable business asset because it represents your brand on the internet.
73% of consumers say they are more likely to be loyal to a brand that has content with a strong personality.”
– Econsultancy, 2016
On the down side, people quickly leave websites that present them with an unsatisfactory experience. This is often due to content with mistakes, formatting errors, irrelevant information, and inadequate navigation instructions. Unhappy people tell others their story on public reviews and social media.
On the plus side, search engines reward website pages that have quality content. What does this mean for you?
- Every page on your website must have a purpose that benefits the visitor.
- Your content should be reliable, helpful and informative.
- It must be created “by people, for people” first, rather than being an attempt to get more clicks.
- Your content should also demonstrate your experience, expertise, authoritativeness, and trustworthiness. This is especially important if your business could directly impact the reader’s happiness, health, safety, or financial stability.
The better the quality of your content, the higher you’re likely to rank organically and set yourself apart from your competitors. Higher rankings = more business.
Web content made to suit your purpose
Alex provides quality content tailored to your business requirements and which effectively matches the intent of your customers, because he understands how, where, and why audiences consume content. For the best results, Alex adheres to Google’s guidance on website and content quality. Alex also rigorously checks AI-generated content for accuracy and relevance to your brand and your customers.
Content made to rank (SEO copywriting)
There isn’t much point having killer web content if no one can find it. Sentence Case has an excellent track record writing content that ranks (SEO copywriting). This skill combines nous in writing web copy with expertise in optimising content for search engines.
If your business relies on attracting a local audience to buy your products and services, we’ve got that covered with our expertise in optimising websites for localised internet searches.
Alex can create and organise all your content from scratch, or work with you to refresh existing content that’s no longer achieving what you want it to.
Content precedes design. Design in the absence of content is not design, it’s decoration.”
– Jeffrey Zeldman, entrepreneur and web designer
Sentence Case’s website content skillset includes:
- keyword and competitor research;
- audience identification, focusing on the buyer journey;
- page list and navigation;
- quality, relevant web copy, optimised for search engines
- calls to action that nurture leads;
- landing pages that convert;
- ongoing support for content management.
Content writing testimonials
“I recently decided about updating my website due to it having a lot of pages and it was a custom-built site. After sending Alex my website he was happy to take on the challenge. The marketing department from which I purchase my products offered to design and have some input. Alex did a fantastic job with every part of the new website, and also helped with other parts by way of his contacts to complete the final launch. I would have no hesitation in recommending his expertise to friends and colleagues of mine.”
“Thanks for your assistance with my websites Alex, I would not hesitate to recommend you to others. Cheers.”
“Very pleased with the content work you did for me.”