Need an expert copywriter or web content writer?
Our copywriting and web content writing service provides you with quality, consistency and credibility across your brand, content, and messages. We work with web designers, agencies, and business owners to create content that pushes all the right buttons for their customers, stakeholders, and staff.
Wellington-based freelance copywriter Alex Staines creates persuasive, vibrant copy at speed, and in the correct tone to match the voice of the audience for:
- websites (especially in WordPress, and Wix Premium)
- advertisements and promotional campaigns
- case studies
- social media
Web content writing is a specialised technical writing skill, that is part science and part art, with a large dose of good communication skills thrown in. Sentence Case has a reputation for ticking all the boxes.
We combine expertise in content writing, with high-level capability in search engine optimisation.
Why you need quality web content
The web content you own (page copy, blog articles, images, video, and audio) is your most valuable business asset that represents your brand on the internet.
People quickly leave websites that present them with an unsatisfactory experience, then they tell others about it on public reviews, and social media. These negatives are often the result of encountering web content writing that’s full of mistakes, bad formatting, and irrelevant information.
73% of consumers say they are more likely to be loyal to a brand that has content with a strong personality.”
– Econsultancy, 2016
Google is increasingly focusing on quality content when it crawls website pages, and content quality is probably the most important ranking factor. So the better the quality of your content, the higher you’re likely to rank organically with search engines, and higher rankings = more business. Page content that provides effective solutions also sets you apart from your competitors.
We provide website content to suit your purpose
We’ll provide the best option for creating quality web content tailored to fit with your business requirements, and which effectively targets the intent of your customers.
If you don’t have the time to write the content yourself, and you’re not quite sure how to go about it, we can help.
A key part of our web content writing is to make sure you can be found by your customers online, and benefit from the results.
We can create and organise all your content from scratch, or work with you to refresh existing content that’s no longer achieving what you want it to.
Our website content writing options include:
- keyword and competitor research
- audience identification, focusing on the buyer journey
- page list and navigation
- quality, relevant web copy, optimised for your customers and conversions
- ongoing support for content management.
We work well with web designers
If you’re a web design company, we have a track record for working seamlessly with designers and developers. We can provide:
- page and navigation plans through client interviews and research
- website usability (UX) and calls to action
- content support for your designers and developers in WordPress and Wix Premium
- Google product creation and optimisation.
Make your content work for you
Being active on social media and keeping in touch with your subscribers is important. We’ll help you create social accounts, write e-newsletters, and get posting. Blogging with articles designed to entertain and educate your audience is a highly effective way to increase your brand visibility and engage with your customers.
Content writing testimonials
“I recently decided about updating my website due to it having a lot of pages and it was a custom-built site. After sending Alex my website he was happy to take on the challenge. The marketing department from which I purchase my products offered to design and have some input. Alex did a fantastic job with every part of the new website, and also helped with other parts by way of his contacts to complete the final launch. I would have no hesitation in recommending his expertise to friends and colleagues of mine.”
“Thanks for your assistance with my websites Alex, I would not hesitate to recommend you to others. Cheers.”
A tip from us
Post an image, up to 300 words of text, and a page link to your website, on Google My Business’s post feature. These are displayed prominently in the right-hand side “knowledge panel” that appears when someone searches for your business name on Google. Ensure that Google can display your business information in a knowledge panel in the first place. This is achieved with good near-me search optimisation, and using structured markups (schema) on your website.
On the content writing front burner
- Alex has been working with Jonathan Casbolt, a Central Otago-based parks and recreation advisor, refreshing the copy for his website.
- We’re helping the iconic West Coast Whitebaiters Association organise and present their website content effectively.
- And we’re thrilled to be collaborating with brilliant Wix Premium website designer MilaB Studios, creating web content for their clients.
See more of the website copy and other copy writing work we’ve successfully completed.