Need an expert copywriter or web content writer?
Wellington-based freelance copywriter and web content writer Alex Staines creates persuasive, vibrant copy at speed, and in the tone to match the voice of your audience.
Our copy and web content writing service provides you with quality, consistency and credibility across your brand, content, and messages. We work with web designers, agencies, and business owners to create content that pushes all the right buttons for their customers, stakeholders, and staff.
Alex writes for (links go to examples):
- marketing material
- case studies
- campaign landing pages
- social media
Why do you need quality web content?
The web content you own (page copy, blog articles, images, video, and audio) is your most valuable business asset that represents your brand on the internet.
People quickly leave websites that present them with an unsatisfactory experience, then they tell others about it on public reviews, and social media. These negatives are often the result of encountering web content writing that’s full of mistakes, bad formatting, and irrelevant information.
Google is increasingly focusing on quality content when it crawls website pages.
Content quality is probably the most important factor in determining your rankings on search.
So the better the quality of your content, the higher you’re likely to rank organically with search engines, and set yourself apart from your competitors. Higher rankings = more business.
What do you need to ensure quality content?
Every page on your website must have a purpose that benefits the reader. And your main content should demonstrate your expertise, authoritativeness, and trustworthiness, especially if your business could have a direct impact on the reader’s happiness, health, safety, or financial stability.
We provide website content to suit your purpose
We’ll provide quality web content tailored to fit with your business requirements, and which effectively targets the intent of your customers. We understand how, where, and why audiences consume content. We follow Google’s guidance on website and content quality for the best results.
If you don’t have the time to write the content yourself, and you’re not quite sure how to go about it, we can help.
Sentence Case has an excellent track record in SEO copywriting. Alex worked on his first website content job in 1996, so that’s 25 years’ experience he brings to the table. This skill – part art and part science – combines expertise in writing web copy with high-level capability in search engine optimisation. In other words, there isn’t much point having flash web content if no one can find it.
If your business relies on attracting a local audience to buy your products and services, we’ve got that covered with our expertise in optimising websites for localised internet searches.
We can create and organise all your content from scratch, or work with you to refresh existing content that’s no longer achieving what you want it to.
Content precedes design. Design in the absence of content is not design, it’s decoration.”
– Jeffrey Zeldman, entrepreneur and web designer
Our website content writing options include:
- keyword and competitor research
- audience identification, focusing on the buyer journey
- page list and navigation
- quality, relevant web copy, optimised for your customers and conversions
- ongoing support for content management.
Make your content work for you
Being active on social media and keeping in touch with your subscribers is important, in line with your content strategy. We’ll help you create social accounts, including imagery, and get posting. On-site, blogging with articles designed to entertain and educate your audience is a highly effective way to increase your brand visibility and engage with your customers.
73% of consumers say they are more likely to be loyal to a brand that has content with a strong personality.”
– Econsultancy, 2016
Content writing testimonials
“I recently decided about updating my website due to it having a lot of pages and it was a custom-built site. After sending Alex my website he was happy to take on the challenge. The marketing department from which I purchase my products offered to design and have some input. Alex did a fantastic job with every part of the new website, and also helped with other parts by way of his contacts to complete the final launch. I would have no hesitation in recommending his expertise to friends and colleagues of mine.”
“Thanks for your assistance with my websites Alex, I would not hesitate to recommend you to others. Cheers.”
“Very pleased with the content work you did for me.”
A tip from us
Post an image, up to 300 words of text, and a link to your website, via the post feature from your Google Business Profile. Posts are displayed prominently in the “knowledge panel” that appears when someone searches for your business name on Google. The information on this panel is drawn from your Google Business listing. * Your business information on Google should be complete and correlate with what’s on your website. * You can also “UTM-tag” the URLs on your Google Business Profile. Clicks on these will show up in your Google Analytics campaign reports. Use Google’s Campaign URL Builder to create UTM tags.
On the content writing front burner
- Alex is working alongside leading US-based swim spa company SwimEx, and his usual team of web experts to create a content strategy and rework the content on their website to enhance the user experience.
- Alex has joined forces with his usual WordPress website team to complete several jobs for master engineer Ron Blenkiron. We’ve completed his specialist auto equipment website, and a gateway page, and now we’re working on his vehicle parking systems site.
- We’re thrilled to be collaborating with brilliant Wix Premium website designer MilaB Studios, creating web content for their clients. Our latest job has been a new website for Waiuku glazier, Paynes Glass.
- Alex has been working with Aerial Vision to create new page content for the aerial surveying side of their business.
- We help the iconic West Coast Whitebaiters Association organise and present their website content effectively.
See more of the web copy and other content writing work we’ve successfully completed.