Our Work Portfolio | Sentence Case

COPY CREATION, WEBSITE CONTENT & SEO WORK

Wellington’s first distillery

Alex collaborated with the owners of Grenada Bay Distillery and their web designers, Monsoon Creative, to create page nav, written content, and search optimisations for their stunning new WordPress website. Grenada Bay recently won double gold medals in China for their sumptuous golden rum.

Making an impression

We’re alongside Wellington print, design, and mail company City Print Communications. We kicked things off by applying an SEO/UX strategy, and revitalising their website content. This has seen traffic to the website and conversions increase markedly. We continue to help City Print develop new website content, including several excellent case studies showcasing their design studio.

In the frame

Hutt Cameras is an iconic local photographic services business that’s been run by the Yee family for 45 years. Alex helped to create their website by providing page navigation, keyword research, content copy, and implementing optimisations for Search. We’re expecting good conversion results from our efforts.

Leonie and Steve

We teemed up with trusted developer Kalpesh Bhula at ThreePoint to refurbish the website of an ace real estate partnership in Wellington. Our brief was to make sure the site could be found by customers searching online, and provide an up-to-date platform for their content publishing.

Rising to the bait

We provided SEO advisory services and page content for the redesigned website of the iconic West Coast Whitebaiters Association. Their site traffic has tripled as the result of the enhancements.

Hands on

Working with award-winning NZ cleaning and gardening business An Extra Pair of Hands, and ThreePoint as web developer and host, we transferred the ageing Joomla site to a new WordPress CMS. We revised the site’s architecture, usability, and content focus, and created new pages to reflect keyword topics on-page. The result? A substantial increase in site traffic, 100% improvement in enquiries and requests through the website (conversion goal), and revenue growth across the business.

Glass half full

We got alongside NZ window film experts Glasshield to redesign the page navigation and content for their new website. This involved condensing 60-odd pages of content down into 10! We collaborated with Melbourne brand developer Worldmark to get things sorted.

Leading the way

We worked with Freshfields Design and Anyware Web Marketing to redesign the website for top-drawer Wellington leadership consultants, Tocker Associates. Alex executed keyword research, on-page SEO, and wrote the content for Tocker’s new web presence. The same crew repeated the dose for Auckland-based executive coaching supremo Toni Snelgrove.

Singing for our supper

Alex worked with Victoria St Cafe’s co-owners to devise a digital strategy that would refurbish the brand, and enhance and market website and social content. Their website needed a decent shake up, including addressing SEO, functionality, and user-friendliness. The website’s pages are now ranking well in search results for their focus keywords. We created an online catering order page, which appeals to customers seeking a more efficient way to submit their order. Speaking of the local food scene, we also helped Wellington restaurant Siem Reap with content for their new website, including providing an introduction to Cambodian food, to help attract new customers.

Fresh design fields

We were delighted to collaborate with developer gurus ThreePoint on the new website for Wellington graphic designer, (and our go-to designer, too) Lynn O’Shea. We wrote the SEO content and helped enhance the user experience.

Legal eagles

We worked alongside website designers Nettl of Petone to create optimised copy from scratch for the new website of long-established Wellington law firm Maude & Miller.

Navigating to waterfront luxury

Alex worked with mega-talented designer Daisy Zou on brand strategy, naming, and marketing collateral for Navigator Apartments, an exciting new apartment development in Lyall Bay, Wellington. View a copy of the brochure Alex wrote for the project.

On point

We got alongside web services company ThreePoint, to finesse the content for their new website, and fully optimise their pages.

Bringing home the bacon

We teamed up with regular collaborators Freshfields Design and ThreePoint to produce a new WordPress e-commerce site for Wellington-based online butcher Meat Direct. Alex co-ordinated the website project, and undertook the content planning, writing and SEO work.

A word in your ear

We worked with Streamline Dictation Services owner Julie Wintle, and our regular developer Kalpesh Bhula, to achieve the goal of refurbishing the audio transcription company’s website. We encountered several tricky issues in the course of the job, which we sorted out with some smart teamwork all round. Sentence Case work involved revising UX, and optimising web copy, Google listings, and social accounts.

In search of the oracle

We were stoked to join forces with our compadres Lynn at Freshfields Design, and Kalpesh at ThreePoint, to produce a new website for the Asia-Pacific HQ of the world’s leading provider of independent advice about Oracle software licensing, Palisade Compliance APAC. Their keywords are outranking their competitors in search results.

On the up

Working closely with the company directors of Ascent Business Consulting, we enhanced the UX, and created refreshed SEO page content for their website, redesigned by Monsoon Creative.

Hairy situation

We wrote content for the new website of Jam Hair Co (Wellington’s No. 1 hair salon), beautifully designed by Wellington creative design studio, Fahrenheit. Jam were especially pleased with their team profiles, carefully crafted from recorded interviews to give a highly personal, yet professional feel.

Anyware, any time

We worked with Anyware Web Marketing, providing SEO and content writing services for their clients. Our work included keyword research, on-page and off-page search optimisation, advising on website quality and UX, and social media posting and promotions. Examples of our collaboration include Long + Cowan Chartered Accountants, top car mechanic Auto Care Kilbirnie, tour company Shine Gold Tours India, home construction experts Bowman Building, Upper Hutt-based GYB Insurance Brokers, and site containment experts Supreme Wraps.

A lens on the North

We worked with Aerial Vision owners Glenn and Deb to provide optimised page copy, SEO title tags and meta-descriptions for their new website. The new site, designed by Fahrenheit, promotes their status as the premium ground and aerial video and photo experts in Northland. Content work was initiated by audience analysis and keyword research.

Kenepuru Landing

We worked with designer Stacey Macfarlane to produce effective content and optimisations for two websites showcasing new home designs by local builders Kiwi Homes and Grove Homes, at the Kenepuru Landing residential subdivision development in Porirua. The traffic to the sites has grown rapidly and the house plans on offer are selling like hotcakes.

DIGITAL MARKETING & CONTENT MANAGEMENT WORK

Getting into the spirit of things

We’re stoked to be on board with the team at Wellington’s first distillery, Grenada Bay, who make very fine rum. Alex has set up accounts on Instagram and Facebook and the fun has started.

Stop press

Our ongoing digital marketing and content management work with City Print Communications in Wellington includes writing blog articles, and publishing on their LinkedIn page, which we spruced up.

Highly collectable

Alex has been helping Kelburn purveyor of recycled curtains and collectibles, The Decorator Exchange, with their digital marketing. Increased business has been the result. The business’s internet presence is based on social media, including Facebook, Instagram, and Pinterest. To create a presence for TDE on Google Search, Alex wrote a brand story about the owner, Cindy Hill, and her fabulous business. The article includes links to the business’s location and social media accounts.

Socialising Anyware

We provided content services for Anyware Web Marketing’s clients, including Wellington emergency preparedness company Survive-it, for whom we ran several highly successful Facebook promotions.

Alex wrote a series of articles for another of Anyware’s clients, Wellington’s premier car mechanic, Auto Care Kilbirnie. The article promoting pre-holiday car checks for example, sailed to the top of the Google (organic) search charts. Organic reach was supplemented with low-cost post boosts on Auto Care Kilbirnie’s Facebook page. Auto Care’s yard was full of vehicles waiting to get checked leading up to Christmas. Success!

Grub's up

Alex is managing Victoria St Cafe’s social content and reputation, including their Facebook page. Working closely with the cafe owners, we’re helping to create and publish content that’s almost 100% original and brand-authentic, including video. We’re also advising on effective promotions.

The happy chemist

We love working with Wainuiomata pharmacist Clive Cannons (The Happy Chemist), writing articles for his website covering health advice and homegrown practical philosophy.

Putting back the shine

When Arif Mohammad, the owner/operator of niche Indian tour company Shine Gold Tours, needed to build brand loyalty and connect with new customers in New Zealand, Australia, the US and the UK, Sentence Case designed a strategy to help out. Working alongside Arif, our man Adam provided training in social media and digital marketing.

Meat in the sandwich

We help web build client Meat Direct manage their social media and email marketing. For example, we spruced up their Facebook page, and post regularly with tips and recipes to interest their clients. Posts are a mix of short-form content, and links to website products and blog articles. We ran a cost-effective Christmas campaign that achieved a 24% monthly increase in purchases on their e-commerce site. Alex also set up their MailChimp templates, and provided training.

A satisfied customer is the best business strategy of all.”

– Michael LeBoeuf, former professor of management at the University of New Orleans