OUR WORK WITH WORDPRESS & CUSTOM SITES
Alex’s regular WordPress design-and-build team comprises ace designer Lynn O’Shea of Freshfields Design, and web guru/developer Kalpesh Bhula at ThreePoint. When we all work together we’re known as Threefold Alliance. Here’s a selection of our work:
In search of the Oracle
Alongside the marketing director of our long-term client in the US, Palisade Compliance, Alex and Kalpesh provided technical, content, and search optimisation support for the redesign of their website. Their team are thrilled with the result.
American swim spas
Threefold planned and executed a full WordPress website rebuild for SwimEx, one of the world’s leading swim spa manufacturers. SwimEx is based in Fall River, Massachusetts. We also created a digital content strategy, and continue to manage the site on behalf of SwimEx.
Alex and Kalpesh got alongside NZ window film experts Glasshield to update the website we originally redesigned 5 years ago. That job involved condensing 60-odd pages of content down to 10. This time it was a lot more straightforward. The owner, Brent Walton, an outstanding practitioner of his craft, is stoked with the outcome.
Roofs over Wellington
Alex worked with Lynn and Kalpesh to create a custom-coded site for in-demand Wellington roofers, Adam Hall Roofing.
Class in glass
We were engaged by Kim and Paul, the owners of Express Glass and Aluminium in Paraparaumu, to create a new WordPress website for their extremely busy glazing and aluminium joinery business. Kalpesh and Alex (content and SEO as per usual) were only too happy to oblige!
Alex helped Lynn and Kalpesh to create a new website for New Zealand predator control, conservation, and environmental restoration expert Backblocks Environmental Management. Owner John Bissell was superbly collaborative with the content work, which was great.
Working with award-winning NZ cleaning and gardening business An Extra Pair of Hands, and ThreePoint as web developer and host, we transferred the ageing Joomla site to a new WordPress CMS. We revised the site’s architecture, usability, and content focus, and created new pages to reflect keyword topics on-page. The results have been excellent.
Bringing home the bacon
One of our longest-standing clients is Wellington online butcher, Meat Direct. Alex project-managed, and provided content and SEO for their new e-commerce store in 2018. Their search rankings and revenue have gone from strength to strength.
Making an impression
Alongside Wellington print, design, and mail company City Print Communications, we developed an SEO/UX strategy, and revitalised their website content based on high-value keywords targeting their audience’s queries. To help with their content marketing we wrote a series of blog articles, and several case studies showcasing their design studio. Our efforts have seen a marked increase in traffic to the website, conversions, and revenue.
OUR WORK WITH WIX & ROCKETSPARK WEBSITES
Alex works alongside brilliant Wix and Rocketspark website designer, MilaB Studios, providing SEO and content services for their client work. Here is a selection of recent work we’ve done:
Alex provided copyediting and search optimisation services for a new website for sought-after Auckland counsellor, Katy Webber. He also configured all Google products to measure site performance, and added custom Schema code.
Alex edited copy, researched keywords and set up SEO for European Premium Cabins, who, as their name suggests, sell nifty kitset wooden cabins NZ-wide, made from sustainably sourced timber.
Alex helped with copy editing and search optimisations, including Google products and Schema, for a new website for indigenous-focused life coaches Kailah and Lia, who call their business Navigating Worlds.
The pink vet nurse
Alex developed a page plan, conducted keyword and industry research, and collaborated with the client – star vet nurse Marcia Fletcher – to create concise, optimised copy for her new website, The Pink Stethoscope.
Wine and roses
Alex helped to create the website for vineyard property company Veritas Real Estate New Zealand. Alex provided the page plan, as well as content writing and search engine optimisation.
Alex provided search optimisation and copy editing resources for the redesign of Dr Louise Hayes‘ website. Louise is an Australian clinical psychologist, author and trainer of considerable repute. She also undertakes charity work in Nepal through her not-for-profit Pearl Lotus Fund. Catherine Adam of Wonderbird Design, Kalpesh and Alex were thrilled to build a new website to showcase her array of skills.
Helping people to thrive
Collaborating with Kapiti-based design studio Wonderbird Design, Sentence Case provided content planning, writing, and SEO services for the redesign of the website of crack Australian psychology team, DNA-V International. In April 2022 we worked together again to combine another site owned by the team across the ditch with the DNA-V International website.
Wellington’s first distillery
Alex collaborated with the owners of Grenada Bay Distillery and their web designers, Monsoon Creative, to create page nav, written content, and search optimisations for their stunning new WordPress website. Grenada Bay have been winning gongs in spirits competitions at home and abroad for their sumptuous rum.
Alex joined forces with WordPress designer Stacey Macfarlane to carry out SEO work on ace real estate agent Paul Charlett’s excellent Wellington Sections website. Sentence Case also managed a successful Google ad campaign for the site.
CONTENT MARKETING & SOCIAL ACCOUNTS
All meat, no filler
Getting into the spirit of things
Alex helps Kelburn’s purveyor of recycled designer curtains and collectibles, The Decorator Exchange, with their digital marketing. Increased business has been the result. The business’s internet presence is based on social media, including Facebook, Instagram, and Pinterest. To enhance TDE’s presence on Search, Alex wrote a brand story about the owner, Cindy Hill, and her fabulous business.
For a few years back in the day, Alex provided content services for Anyware Web Marketing’s clients, working with their resident sales supremo, Jenny Milligan. We helped Wellington emergency preparedness company Survive-it, run several highly successful Facebook promotions. He wrote a series of articles for Wellington’s premier car mechanic, Auto Care Kilbirnie. The article promoting pre-holiday car checks for example, sailed to the top of the Google search results. Auto Care’s yard fills up with vehicles waiting to get checked leading up to Christmas. Success!
A satisfied customer is the best business strategy of all.”
– Michael LeBoeuf, former professor of management at the University of New Orleans