SELECTED WEBSITE, BRAND & CONTENT WORK
Navigating to waterfront luxury
Alex has been working with mega-talented designer Daisy Zou on brand strategy, naming, and promotional and website SEO content for Navigator Apartments, an exciting new apartment development in Lyall Bay, Wellington.
In search of the oracle down under
We were stoked to join forces with our compadres Lynn at Freshfields Design, and Kalpesh at ThreePoint, to produce a new website for the Asia-Pacific HQ of the world’s leading provider of independent advice about Oracle software licensing, Palisade Compliance.
A lens on the North
We worked with Aerial Vision owners Glenn and Deb to provide optimised page copy, SEO title tags and meta-descriptions for their new website. The new site promotes their status as the premium ground and aerial video and photo experts in Northland. Content work was initiated by audience targeting and keyword research.
We got alongside web services company ThreePoint, to finesse the content for their new website, and fully optimise their pages. We collaborate with Kalpesh and John as web developers on website construction jobs.
Bringing home the bacon
We teamed up with regular collaborators Freshfields Design and ThreePoint to produce a new WordPress e-commerce site for Wellington-based online butcher Meat Direct. Alex co-ordinated the website project, and undertook the content planning, writing and SEO work, and email marketing content and training.
Meat in the sandwich
As well as building online butcher Meat Direct a new website, we also helped co-owner Annette with social media and email marketing, sprucing up their Facebook page with new imagery, posting regularly with tips and recipes to interest their clients, and running a highly successful Christmas campaign that achieved a 24% monthly increase in purchases on their e-commerce site, according to the Facebook pixel, with an outlay of just $21. Alex also set up MailChimp, created templates, and provided training so Annette could be hands-on with email marketing.
Putting back the shine
When Arif Mohammad, the owner/operator of niche Indian tour company Shine Gold Tours, needed to build brand loyalty and connect with new customers in New Zealand, Australia, the US and the UK, Sentence Case designed a strategy to help out. Working alongside Arif, our man Adam provided training in social media and content marketing.
Alex has been helping Kelburn purveyor of recycled curtains and collectibles, The Decorator Exchange, with their digital marketing. The business’s digital presence is based on social media and email. As well as providing support and practical advice, Alex wrote and hosted an article about the owner, Cindy Hill, and her fabulous business. Links in the article provide readers with the opportunity to connect with Cindy on social media, and they have been flocking to her store.
A satisfied customer is the best business strategy of all.”
– Michael LeBoeuf, former professor of management at the University of New Orleans