WEBSITE USABILITY & CONTENT WORK
Rising to the bait
We provided SEO advisory services and page content for the redesigned website of the iconic West Coast Whitebaiters Association. Their site traffic has tripled as the result of the enhancements.
On the up
Working with award-winning NZ cleaning and gardening business An Extra Pair of Hands, and ThreePoint as web developer and host, we transferred the ageing Joomla site to a new WordPress site. We revised the site’s architecture, usability, and content focus, and created new pages to reflect keyword topics on-page. The result has been an increase in site traffic and enquiries about services.
A word in your ear
We worked with Streamline Dictation Services owner Julie Wintle, and our regular developer Kalpesh Bhula, to achieve the goal of refurbishing the audio transcription company’s website. We encountered several tricky issues in the course of the job, which we sorted out with some smart teamwork all round. Sentence Case work involved revising UX, and optimising web copy, Google listings, and social accounts.
Glass half full
We got alongside NZ window film experts Glasshield to redesign the page navigation and content for their new website. This involved condensing 60-odd pages of content down into 10! We collaborated with Melbourne brand developer Worldmark to get things sorted.
Navigating to waterfront luxury
Alex worked with mega-talented designer Daisy Zou on brand strategy, naming, and marketing collateral for Navigator Apartments, an exciting new apartment development in Lyall Bay, Wellington. View a copy of the brochure Alex wrote for the project.
In search of the oracle down under
We were stoked to join forces with our compadres Lynn at Freshfields Design, and Kalpesh at ThreePoint, to produce a new website for the Asia-Pacific HQ of the world’s leading provider of independent advice about Oracle software licensing, Palisade Compliance APAC. Their keywords are outranking their competitors in search results.
CONTENT MANAGEMENT & MARKETING
Making an impression
We’re alongside Wellington print, design, and mail company City Print Communications, following on from revitalising their website content and applying an SEO strategy, which has seen traffic to the website and enquiries increase markedly. We spruced up their LinkedIn company page, and continue to help them develop new website content, including several excellent case studies showcasing their design studio. Our ongoing content marketing work includes writing blog articles, publishing on LinkedIn, and setting up a newsletter to keep their clients delighted and informed.
Meat in the sandwich
We help web build client Meat Direct manage their social media and email marketing. For example, we spruced up their Facebook page, and post regularly with tips and recipes to interest their clients. Posts are a mix of short-form content, and links to website products and blog articles. We ran a cost-effective Christmas campaign that achieved a 24% monthly increase in purchases on their e-commerce site. Alex also set up their MailChimp templates, and provided training.
Alex has been helping Kelburn purveyor of recycled curtains and collectibles, The Decorator Exchange, with their digital marketing. Increased business has been the result. The business’s internet presence is based on social media, including Facebook, Instagram, and Pinterest. To create a presence for TDE on Google Search, Alex wrote an brand story about the owner, Cindy Hill, and her fabulous business. The article includes links to the business’s location and social media accounts.
A satisfied customer is the best business strategy of all.”
– Michael LeBoeuf, former professor of management at the University of New Orleans