Image created by Freshfields Design, Wellington.
Want more online leads? Our Wellington SEO services are here to help.
Ranking prominently in organic search results is a vital consideration if you want to be found by your customers online. Websites that rank highly in search results for customer queries attract far more business than those that don’t. The best way to achieve consistently high, sustainable rankings in search results is organically – through SEO (search engine optimisation).
We have achieved excellent results for our clients in:
- improved rankings on search engines for their websites,
- more organic traffic of the right kind,
- satisfied customers,
- and revenue growth.
How does website search optimisation work?
When someone looks for a service or product online, they submit a query on a search engine such as Google or Bing. They are then shown pages of results that the search engine thinks best matches their query. These results take the form of snippets, whether they’re ads (marked as such), or organic. From here, our searcher might click on a snippet that catches their eye, which takes them to the website page.
The basic goal of SEO (search engine optimisation) as a digital marketing strategy is to get your website snippets as high up the organic search rankings as possible. Most clicks from snippets occur on the first page of search results, so the benefits of effective website optimisation are clear.
Organic search is the dominant channel for web traffic
This graphic shows channel traffic to websites between 2014 and 2019, derived from research by marketing company BrightEdge:
Channel traffic to websites 2014-2019.
A digital marketing strategy that combines search ads with organic website optimisations can be highly effective at generating leads and increasing revenue.
Google SEO – matching intent with content
Google’s search engine carries the lion’s share of digital channel traffic.
Effective Google SEO depends on a variety of factors – technical, on-page (e.g. quality content with appropriate keywords), and off-page (backlinks, Google My Business, social media signals, and reputation management, for example).
Search engines are much more focused on quality content, solving problems, and natural keyword usage with variations.”
– Rebecca Gill, Web Savvy Marketing
SEO for WordPress, and other CMSs
Getting a return on your SEO investment requires a team effort to tune your website and its content so everything is focused on the user experience.
It includes a well-researched SEO strategy focused around topics that recognise buyer intent by providing answers to customer queries on each page.
It also involves technical areas such as web design, architecture, and functionality. We follow Google’s guidance on how to correctly set up a website to ensure a quality experience for your users. This remains the same whether we’re optimising a WordPress site, or Wix, or an e-commerce store.
The bottom line is to make sure that you’re meeting genuine customer needs, and solving legitimate business challenges.
We’ll partner with you to get you noticed by your customers, and to build sustainable traffic and conversions. Ideally we’ll have a content strategy to work off. We tailor our methods to suit your business and the needs of your customers. We are not resellers of third-party gizmos that will cost you an arm and a leg.
Key methods for implementing effective SEO on your website
- Thoroughly understanding the identity and needs of your target audience.
- Identifying the terms your customers use to search for answers to their problems.
- Looking into what your competitors are up to.
- Ensuring your website has user-friendly design (UX) and page navigation, especially on mobile devices.
- Technical SEO aspects such as structured data (Schema), and an effective linking strategy.
- Well organised, substantial, quality SEO copywriting that provides real value for visitors to your site.
- Local search optimisation, including complete Google My Business listing.
- Making sure you are aware of off-page factors that could affect your rankings such as customer reviews, social media posts, and directory listings.
- Hook you up to Google Analytics and Search Console so you know what’s working, and how this relates to your goals.
- Options for reporting on the effectiveness of your SEO.
When the SEO kicks in …
Sustained improvement in Google search traffic through SEO on a client’s site.
Featured snippet at the top of page 1 of Google search results for our client Palisade Compliance (US).
We achieved this featured snippet at the top of page 1 of Google search results, plus a top ranking for the associated category, for our client West Coast Whitebaiters Association.
Featured snippet at the top of page 1, with contact page just below, for our client DNA-V International, an Australian psychology team.
See more results in our SEO case studies.
SEO rescue services!
Most of our SEO work goes hand in glove with new website design and website migrations. However, we have developed a successful process for helping business owners with their existing website to improve their rankings and site traffic by refreshing the SEO. This includes businesses that rely on local (“near me”) searches to bring customers to their “bricks and mortar” premises. We recommend firstly looking under the bonnet with a Sentence Case website warrant of fitness check, or a more full-on review with detailed research and recommendations for improvement.
Our reputation is built on providing trustworthy advice, so we will tell you straight what we think is the best course of action.
What is the secret to ranking better? Well, there’s no secret, sorry. Having a website that’s on a technically strong foundation, with awesome content, is a great way to start.”
– John Mueller, Google
Around the traps – recent SEO work and success stories
- Iconic New Zealand beauty product store Mia Belle need help to elevate their organic rankings, so we’re pitching in.
- We’re stateside with Palisade Compliance‘s global site, helping to enhance their SEO, including producing information-rich monthly website reports (a feature service of ours). We’re also proud to be working with Palisade Compliance’s APAC Oracle advisory operation as web content and SEO service providers.
- We’ve been helping out Wellington lash and nail salon entrepreneur My Nguyen with SEO for her website, Me.Beaute. We’ve learned a lot about Russian volume!
- Our SEO efforts alongside Wellington printing company City Print Communications have resulted in significant increases in their website traffic, and quote requests (conversions).
- Our revamp of user-friendliness and SEO on cleaning and gardening company An Extra Pair of Hands’ website has resulted in a pronounced increase in traffic, and revenue growth.
Find out more about what we’ve achieved.