Damned if you don’t! More and more we get asked to sort out a website because it’s not getting sufficient traffic, or the wrong kind. We’re told, “Our customers can’t find us,” or “We’re getting complaints about our website.” Resurrecting a site can be tricky – it’s far easier to start from scratch than to…

Local searchers, impatient searchers If you’re running a business such as a retail outlet or café in New Zealand that relies on nearby customers for revenue, then you’ll need to ensure you can be found on internet searches, especially via phones and other portable gizmos. The days of people pulling their car over to ask…

Technological advances in recent years in the digital space have resulted in a dramatic expansion of the number of people online and in the amount of traffic. This has particularly been the case for mobile applications. Sophisticated mobile devices have proliferated, and fast broadband has become more available and affordable. More people than ever before…

A few pointers for spotting the tell-tale signs of quality content [Updated January 2018] There’s no “one size fits all” with content – there are so many different media, channels and strategies where quality written content is a vital component of a successful overall product that appeals personally to your customers. Google is also increasingly…