[Updated December 2020] Why are Google reviews important? People who search for businesses and places close to where they’re located are shown local results on Google Search and Maps. An example of this is a “near me” search on a mobile device by someone who’s out shopping and looking for somewhere nearby to get a…
Tips for Writing (WordPress) Headlines & Title Tags
Author:Alex Staines Last Updated:
[Updated 3 April, 2020] This post is about: web page titles or headlines, other types of heading, and using title tags to maximise the visibility of your pages and posts in search results. “Title” is a more generally used term on the web than “headline”, which tends to be a print term. On websites, the…
Local SEO – Help People Locate Your Business Online
Author:Alex Staines Last Updated:
[Updated 18 June, 2020] Local searchers, impatient searchers If you’re running a business such as a retail outlet or café in New Zealand that relies on nearby customers for revenue, then you’ll need to ensure you can be found on internet searches, especially via phones and other portable gizmos. The days of people pulling their…
Why Do I Need SEO?
Author:Alex Staines Last Updated:
[Updated 17 January, 2020] Quick nav: Intro Problem children What is SEO, anyway? From the user’s viewpoint From the site owner’s viewpoint A marathon, not a sprint Toward organic search success The ‘best’ SEO formula ROI stats Why do you need SEO? Well, you’re damned if you don’t! The simplest answer is that without SEO…
Do I Need a New Website?
Author:Alex Staines Last Updated:
[Updated December 30, 2019] Quick nav: Intro Security breaches Negative feedback Declining rankings Our solutions Website updates beneficial Technical updates Optimise your content Buyer, beware! More info Indications that you need a new vehicle can be obvious, such as rust, smoke, or loud grinding noises, or more insidious and difficult to detect until there’s a…
Internet Marketing for Real Estate Companies
Author:Alex Staines Last Updated:
Technological advances in recent years in the digital space have resulted in a dramatic expansion of the number of people online and in the amount of traffic. This has particularly been the case for mobile applications. Sophisticated mobile devices have proliferated, and fast broadband has become more available and affordable. More people than ever before…
3 Options for Creating Content
Author:Alex Staines Last Updated:
Content curation makes use of existing knowledge Why would you want to sift through a pile of information on the internet and present snippets of it on a regular basis to your audience? It’s a question that’s still asked about the worth of content curation. There’s tremendous value in marketing curated content – text, images,…
11 Signs of Quality Content on your Web Page
Author:Alex Staines Last Updated:
A few pointers for spotting the tell-tale signs of quality content [Updated January 2018] There’s no “one size fits all” with content – there are so many different media, channels and strategies where quality written content is a vital component of a successful overall product that appeals personally to your customers. Google is also increasingly…
5 Keys for Organising Website Content
Author:Alex Staines Last Updated:
How you go about organising the content on your website will have a profound influence on successfully attracting visitors to your online “shop window”. Here are 5 key areas to consider: 1. Find out about your audience All the content on your site is marketable – research who your target audience is, discover where to find…