[Updated December 2020] Why are Google reviews important? People who search for businesses and places close to where they’re located are shown local results on Google Search and Maps. An example of this is a “near me” search on a mobile device by someone who’s out shopping and looking for somewhere nearby to get a…

[Updated 18 June, 2020] Local searchers, impatient searchers If you’re running a business such as a retail outlet or café in New Zealand that relies on nearby customers for revenue, then you’ll need to ensure you can be found on internet searches, especially via phones and other portable gizmos. The days of people pulling their…

[Updated 17 January, 2020] Quick nav: Intro Problem children What is SEO, anyway? From the user’s viewpoint From the site owner’s viewpoint A marathon, not a sprint Toward organic search success The ‘best’ SEO formula ROI stats Why do you need SEO? Well, you’re damned if you don’t! The simplest answer is that without SEO…

Technological advances in recent years in the digital space have resulted in a dramatic expansion of the number of people online and in the amount of traffic. This has particularly been the case for mobile applications. Sophisticated mobile devices have proliferated, and fast broadband has become more available and affordable. More people than ever before…

A few pointers for spotting the tell-tale signs of quality content [Updated January 2018] There’s no “one size fits all” with content – there are so many different media, channels and strategies where quality written content is a vital component of a successful overall product that appeals personally to your customers. Google is also increasingly…